The Evolution Starts Here
TESH Sports was a fresh new performance sportswear brand that was founded in 2009 by ex-professional baseball player, Samuel Taylor, who set out to make a more functional and sustainable training shoe to better cater to the physical needs of the modern day athlete. With the lofty goal of breaking into the dominated sportswear market, I joined the TESH team to spearhead all graphic design late 2014. Along with this robust responsibility, it was a key task for me to oversee and evolve the branding to be clear and consistent internally and externally at every consumer/retailer touch points — communicating its story of movement, resilience, and evolution.
TESH is a sports apparel and footwear brand that aims to enhance and sustain the peak performance of ALL athletes through innovative design, science, and technology.
Target Consumer: Male/Female 18-28 years old
