For Whisky Reserve’s first tasting event, at Castlewood Country Club, 7 roll-up banners and 1 bar backdrop were created to convey and extend the Whisky Reserve brand. The challenge was creating a brand aesthetic that would also be complemented with visual imagery and branding from the product being showcased. This was achieved by sampling colors from the site and since no brand typography was previously established, a new type combination was introduced to convey a clean, premium, and lavish tasting experience. Light flourishes and the conscious use of negative space gave showcased products their own room to live within the Whisky Reserve’s branding.
Whisky Reserve was built out of a passion for Spirits & Fine Wines, and to deliver exceptional quality, ultra-rare collections not offered by big box stores in U.S. The beverage industry is dominated by a few key players, that monopolize wholesale and distribution of alcoholic beverages nationwide limiting the products available at retail establishments to only ones with low quality and high margins. Thus, it has become increasingly difficult to acquire and taste an exceptional Scotch, Whisk(e)y or limited edition artisanal Wine. Whisky Reserve was conceived by 3 friends closely connected with a shared passion for discovering, tasting, and collecting exclusive spirits and wine generally not available in retail beverage stores. Their goal is to offer this love to connoisseurs and the curious alike with their personal curation of Spirits and Fine Wines.
