The Evolution Starts Here
This graphic tee collection was produced for men’s Baseball and Basketball, and women’s Training and Yoga for TESH’s Spring/Summer 2017 season. Along with the SS’17 theme, “Sun, Moon, and Stars”, the design criteria was a set seasonal color palette, the brand typographic palette, and values. Specific were illustration style were requested and art directed for the 2 women’s shirt illustrations, which sought a separate visual style than the men’s tees.
TESH is a sports apparel and footwear brand that aims to enhance and sustain the peak performance of ALL athletes through innovative design, science, and technology.
Target Consumer: Male/Female 18-28 years old
