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Oakland.com

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A sub-brand of City Brand Media, Oakland.com is the first hyperlocal City.com site to use a modular grid layout design. Establishing a wordmark identity system for future City.com brands, its bold geometric san serif typeface exudes Oakland’s grit, while its few curves soften the form and also add to its diversity in the city’s geographic landscape. The slate gray again re-emphasizes the common perception of the city’s hardness and street mentality, but the overpowering green symbolizes the continuing growth of culture and creativity in a history-rich community.

Oakland.com is a locally-operated resource for all things Oakland! Its mission is to bring a community together by providing locals and visitors the latest news and updates on local events, restaurants, activities, real estate, jobs & more.

Role: Designer

Client: City Brand Media

Views: 3143

Options were explored to include in the wordmark, but it was found unecessary and too complex for the logo application.
Home
Syndicated Home, Profile, Story & Site Article
Directory Home & Listings
Business Profile & Premium Subscription
Oakland.com is built on a Bootstrap modular grid system flexible for a range of content depending on whatever City is being presented.

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Creative Jiuce

Hi! I'm Brendan.

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