The Evolution Starts Here
These graphic tee concepts were designed in 2015-16 for the 2016 launch of TESH’s graphic tee program. These statement and illustration tees spanned 3 categories of sports(Baseball, Football, Basketball) and Training. The goal was to compete alongside already popular brands sports apparel brands (e.g. Nike, Adidas, Under Armour, etc.). A seasonal brand color palette was set for apparel, footwear, and graphic tees to match-up to create “hook-ups”, or outfits to appeal to consumers as a collection and package. These concepts made it to the final round of the process before being cut from the collection entirely.
TESH is a sports apparel and footwear brand that aims to enhance and sustain the peak performance of ALL athletes through innovative design, science, and technology.
Target Consumer: Male 10-18 years old
