The Evolution Starts Here
The objective of TESH’s Spring/Summer 2017 sales catalog was to exhibit the “Sun, Moon, & Stars” themed apparel collection, uphold the overall brand visual and messaging, and create a compelling story to retailers and buyers who are hesitant to bring in new brands in a monopolized market. Cosmic space backgrounds were created for our floating model to convey a subtle dynamic movement and our overall theme. These spreads were strategically placed and divided amongst catalog balancing the visual story and avoiding any redundancy to stagnate the aesthetic flow. For finishing touches and production, 100 lb. gloss text paper was chosen to create a smooth and quality catalog to create a strong first impression for the brand’s introduction. Catalogs and artwork would later be used in sales and trade shows.
TESH is a sports apparel and footwear brand that aims to enhance and sustain the peak performance of ALL athletes through innovative design, science, and technology.
Target Consumer: Male/Female 18-28 years old
