The City Brand Media rebrand aimed to unify and establish its brand language with a new logo, typography, color palette, and sub-branding system. The modern new logo conveys affable professionalism through color and type form. Typography properly supports the brand voice and the tight budget for an emerging start-up company. The CBM city(.com) site sub-brand wordmark logos and web page footer are standardized identity styles and components of brand consistency.
City Brand Media(CBM) is an online advertising media and marketing venture established to represent a network of 300 PLUS and growing City(.com) websites across the country and some international. The cities range in size from small upscale communities to large metropolitan areas. Identities are created per cities’ attributes and each site curates a one-stop destination for travel amenities, entertainment, events, careers and more. City Brand Media manages all of the sales, marketing, and advertising functions across the network of sites and procures both national and local partnerships.
