A high-end gastropub serving the best quality ingredients, the evolution of Tribune Tavern brand was to elevate and extend the presentation of premium quality fare and historic-rich setting. The detailed logomark pays tribute to the aesthetic beauty of the historic Tribune Tower, while the bold sans serif contemporizes the logo. The elegance and geometric form of the slab serif relates back to the logomark. The color palette is opulent and flashy shifting from the prior vintage vibe. A rich, deep yellow honors the quality and history of the Tavern’s setting and appetizing food—Black and white support the yellow elegantly. Bold sans serif headlines continue to pay tribute to the once newsroom and paper press, which now is the setting for this intimate gastropub. The slab serif copy typeface retains its elegance and playfulness still keeping in mind the casual vibe the Tavern has.
The Tribune Tavern is a premium gastropub with a casual, vintage vibe serving contemporary pub fare, artisanal cocktails, & local beer & wine located at the base of the historic Tribune Tower in Oakland, CA.
